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Arguing that commercial brand names extend beyond products and ... Swedish-born Thomas Gad invented the 4-D Branding model and has more than 20 ... organisms of the network economy, and how the ideology of 4D branding can help.... 4D-Branding argues that in an era of transparent markets, branding has four dimensions: 1. The functional dimension: Everything to do with.... D Branding offers a revolutionary four-dimensional model for understanding brand strengths and weaknesses., It can just as easily be used to.... 4D Branding: Cracking the Corporate Code of the Network Economy (Hardback). Thomas Gad (author). Sign in to write a review. 27.99.. 4D Branding offers a revolutionary four-dimensional model for understanding brand strengths and ... Author: Thomas Gad with foreword by Sir Richard Branson.

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